Packaging entails the presentation of the products to the consumer. It entails the physical appearance that will make the consumer select it and leave the other products. Packaging makes an appeal to the customer and to some extent; the customer might end up buying things that they did not intend to buy, just because those products caught their attention. Extensive research has shown that most consumers tend to impulse-buy when they see the package that the product is in. Thus, one of the ways you can make your sales shoot up is by designing a new improved package.
Packaging is all about the message. The message should be written clearly for all to read. If you do not prefer writing in the literal sense, you can opt to have pictures or symbols that are easy to interpret. A clear message will have consumers trusting the brand than other products that do not have clear package descriptions. The message should state clearly its brand, who it was made for and how to use it.
The color of the package is another detail that must be considered. The color of the package speaks volumes about the product. Different colors have different appeals. Each color will portray a different message to the buyers. Different messages will be of different colors like the instructions, contacts and addresses, ingredients, logo design, etc. Take for example the color for cleaning products and foods and you will see that they differ from children’s products.
Another important detail during packaging is the shape of the package. The way the package is shaped might give you a rough idea of what the product will be. The package might host a toy plane, round ball, curvy bottle, toothbrush, etc. At times, the way the product is shaped might give you a clue as to which gender it is made for. For this reason, the targeted gender will be more appealed to purchase the product than the other gender. A product packaged with grips for handling will have more appeal than the other with none.
Take into account the extent at which you are to apply the above guidelines; do not overdo. A complicated package will chase your consumers away and also be costly for you. So, just keep it simple. It is easier to remember a simple designed package than a single one which is complicated.
Lastly, take heed that your package should not harm the environment in any way. Sustainable packaging is the order of the day. You can also package your products in a package that can be used long after you have used the product. Your package must also protect the product inside. Design your package to be secure.